Fractional
Growth Marketing Leader
As a proven leader in digital advertising, I've built my career advising brands including HP, Apple, RingCentral, Vudu, Tableau, Calendly & more. Now I'm offering fractional marketing consulting services to high-growth companies in the B2B, education, and non-profit spaces.
ABOUT
I've spent over 20 years in the digital advertising space driving strong results for high-growth companies including Slack, Calendly, Tableau, FireEye, Aruba and RingCentral. My goal is to provide strong leadership to take your team to the next level through a consultative, approachable and educational approach. Whether you're looking for someone in between hires, a senior voice for a junior level team or not sure exactly what you need, I can help.
Growth Strategy & Planning
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Growth Marketing Audits
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GTM Planning
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Competitive Analysis
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Audience Profile Development
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Channel Prioritization and Budgeting
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Marketing org structure and process design
Media & Demand Generation
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Paid media strategy (Google, Meta, LinkedIn, programmatic)
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Campaign architecture and funnel optimization
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Content strategy
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Pipeline attribution and reporting
Analytics & Measurement
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Dashboard and reporting setup (GA4, Looker Studio, CRM integration)
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ROI tracking and full-funnel analytics
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Attribution modeling and data hygiene improvement
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AI or automation recommendations for efficiency gains
Interim Team Leadership
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Coverage for Maternity/Paternity Leave
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In-between hires leadership coverage for internal or agency teams
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Hiring or training junior marketers
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Vendor management and evaluation
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Agency transitions or audits
SERVICES
GET IN TOUCH
How can I help? Fill out the form to set up time to discuss your goals and needs.