Smarter Decisions.
Brighter Outcomes.
As a proven leader in digital advertising, I've built my career advising brands including HP, Apple, RingCentral, Vudu, Tableau, Calendly & more. Now I'm helping leaders at mission-driven organizations understand, grow & engage their audiences.
Audience Development
Understand Your Audience
Who is your audience now and in the future? What do they do online? How can you reach them?
-
Persona Creation
-
Audience Insights
-
Audience Journey
-
Data Analysis
Reach & Engage Your Audience
Your audience is looking for you. Reach them through paid and organic media.
-
Paid Media
-
SEO
-
AI visibility
-
Data Usage
-
Ad testing
Convert Your Audience
Turn visitors into 1st time audiences. Turn 1st time audiences into frequent audiences & subscribers.
-
Google Ads
-
Meta Ads
-
Website Optimization
-
Retargeting strategies
-
Data Integration
Grow Your Donor Base
Move your audiences into a robust donor base. Maximize your annual giving campaigns or embark on new fundraising campaigns.
-
Audience to Donor Strategies
-
Paid Media for Fundraising
ABOUT
Hi! I'm Amanda Evans, founder of Luma Strategy. Luma helps mission-driven organizations turn marketing chaos into a clear, focused growth engine.
​
Too often, purpose-led teams are doing important work with marketing that’s reactive, fragmented, or hard to measure. I partner with leaders to bring structure, clarity, and accountability—so marketing decisions are grounded in strategy, data, and real-world constraints.
​
From messaging and audience strategy to digital media, analytics, and modern AI-enabled workflows, Luma provides hands-on leadership and practical guidance when it matters most. The result: smarter decisions, stronger execution, and more impact with the resources you already have.
ABOUT
